Permission Slip

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As a Consumer Reports Digital Lab product, the identity needed to fit within the CR family. All their products share similar green colour palettes. We wanted to find a way to subtly stand out from the crowd, and hopefully appeal to a younger audience. So we went with green, but we gave it a hit of lime and some Paul Rand-inspired illustrations to spice things up.

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We all gravitated towards the idea of a physical ‘permission slip.’ The logo and supporting graphics all play off this idea. The logo uses a folded corner to symbolize a piece of paper. The illustrations have a paper cutout feel to them. In a digital age, analog stuff just feels good, and bringing in tactile elements helps a product stand out from the typical look that dominates the app market these days.

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Using a Tinder-like home screen, we educate you on what data different companies collect and sell. Building in swipe gestures allows you to quickly take action on companies, while completing satisfying interactions.

Once a request to manage or delete data is submitted, you can check in on its status and get regular updates. If you’d like, you can have Permission Slip automatically submit ongoing requests on your behalf.

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