Cheddar

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No one likes to be in the red

Our challenge was to design and develop a budgeting app that encourages responsible spending without inducing guilt or shame.

This was achieved through empathy-centric messaging and visually uplifting branding. Our team designed and illustrated a family of different cheese-like characters that would help guide the user throughout the app while encouraging them to interact with its primary features.

We wanted the user to walk away feeling a sense of positivity and not financial dread.

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Budget without a budget

Our team was pushed to creatively think of ways to display a user's spending habit without overwhelming them. The competitive research was a key aspect to this project where we explored and dissected other budgeting apps' strategies. Our findings were that many apps often used push notifications as a method to increase user engagement by evoking fear and stress to its users

We opted to design an app that only used positive messaging -- and in many cases humour. In addition, the brand would only use uplifting colours, fun illustrations, and a quirky typeface.

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