The use of a bold type combined with natural colours elevate the brand in a design-forward manner. The customer is looking for much more than just regular apparel. They search for a unique way to express who they are and do it in an eco-friendly and comfortable way.
They have a less-is-more approach to elevated classic. With a fresh focus on tactility, using sustainable ultra soft yarns and eco-friendly cellulosics. Their main focuse is to create apparel that gives women the freedom to express their own personal style.
The Hulda muse is ambitious, natural, easygoing, independent, loves to stay busy but enjoys moments of silence as well. Her style is effortlessly put together, classic with a touch of whimsy. She’s grounded in the outdoors and family and friends.
She stays active by skiing, running, hiking and running around with her toddlers. She’s thoughtful, researches the products she uses before buying, environmentally conscious, and will invest in a piecebased on a story and not just the impulse reaction.She’s a sister, a friend, a mother, a wife.